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Magicians are good at keeping secrets.

Methods are protected. The techniques are safeguarded. And credit for an idea can be debated with the intensity of a Supreme Court hearing.

But the most valuable secret in magic is not a sleight of hand, a gimmick, or a hidden mechanism.

It's how great ideas are created.

How does a vague idea become a standing ovation? How does a half-formed concept become something that the public remembers years later? And what do creative people do when inspiration decides to take the day off?

Cultivating Creativity lifts the curtain on the creative process, exploring how professional magicians turn sparks of inspiration into bold, meaningful, and memorable ideas.

Through conversations, stories, and creative insights, the book uncovers the patterns, habits, disciplines, and perspectives that fuel creative thinking. There is no secret formula... And thankfully, a degree in creativity isn't required.

This is not a book about learning magic tricks.

It's about learning to think differently, develop ideas, embrace failure, and foster creativity on purpose.

Because great ideas don't come alone.

They are cultivated.

What you DON'T get.
Card tricks, acting routines, props, threads, rollers, or foam

balls What you DO get.
Cultivating Creativity is a roadmap on how to become more creative and impactful. Twenty-two artists reveal their "creative process" and how they build impactful routines. If you've ever wanted to be more creative, this is a journey you want to take.

Table of Contents

1. Introduction- Eric Yuhasz- Can I be Robin Hood, please?
2. Blake Vogt- Can you bring me a bowl of bad ideas to go with it?
3. Suzanne- They are not admitted, unbearable.
4. David Parr- For the digestive... Let's take a drink of poison.
5. Kyle Purnell- Time to put on your magic glasses.
6. Steve Shufton- Put on your thinking hat.
7. Felice Ling- Lab conditions may vary.
8. Wes Barker- Shirts are optional.
9. James Brown- Leave the conflict. Let's make a collaboration.
10. Eric Leclerc- If you're allergic to energy, you might want to stay away.
11. Chris Pilsworth- Of the Impossible... as much as possible.
12. Solange- Sewing sequins to sleight of hand.
13. Intermission: Bloom's Taxonomy and the Magician's Brain
14. Mind2Mind- Creating your own kryptonite.
15. Mark James- Do we really have to talk about the dog face boy?
16. Rachel Wax- Who wouldn't want to stab a pervert!
17. Kevin James- Creativity. No sneakers required.
18. Bizzaro- How furry are your pants?
19. Jason Latimer- The right question changes everything.
20. Caleb Wiles- The true power of magic.
21. Diana Zimmerman- Becoming unforgettable.
22. Chris Rose- A higher calling.
23. Conclusion- There is not a single way in.
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